Does Writing a Goal Down Really Matter?

/Does Writing a Goal Down Really Matter?

Does Writing a Goal Down Really Matter?

“The Sales Moment; Issue #257”

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It’s a New Year and you are most likely being overwhelmed with advice on how to make 2018 the best year ever. I get it. It can become information overload.

Especially when there are so many varying opinions on how to make it happen. Then there are those who have the opinion that setting goals is a waste of time. What should you do?

This is not a blog on how to set goals. I just want to share my personal experience and you can come to your own conclusions.

First of all, I did set goals in 2017 in seven areas of my life. And no, I did not hit all of those goals but I did hit some of them. And I made significant progress in others. Frankly, if I had hit all of my goals then I would not be dreaming big enough. That is what I want to talk to you about.

I have a wall in my office that I have covered with chalk paint. Each year I write significant goals on that wall along with a word that reminds me of a specific personal focus for that year. In 2016, I wrote down a large sales revenue number. The dollar amount was significant and more than I had ever achieved before.

As 2016 came to an end, I scrambled and worked right up to the last day of the year and I hit the sales goal…barely.

I jumped into 2017 with a new strategy. I increased the sales goal to exceed what I really wanted the number to be. That way if I missed it slightly, then I would still hit the number I wanted and avoid the end of year stress.

Keep in mind, I didn’t write it down and then close my eyes and hope it happened. I created a plan and worked with a clear focus. An interesting thing happened. Not only did I hit the number I wanted but I significantly exceeded the number I wrote down!

Is this a coincidence? Did writing down a bigger number and looking at it everyday really make a difference? Like I said, you can come to your own conclusion.

As for me, I am writing down a big number for 2018.

“If your dreams don’t scare you, they aren’t big enough.” ~ Muhammad Ali

Happy new year and let’s make 2018 the best ever!

Pierce Marrs


By | 2018-01-19T08:01:44+00:00 January 19, 2018|"The Sales Moment" Newsletter, Sales Moment Podcast|Comments Off on Does Writing a Goal Down Really Matter?